A direct competitor of the viral sensation TikTok, Reels is one of the newest Instagram features. Users can create fun, captivating 15 or 30-second loops of content for nearly any purpose. Quick tutorials, challenges, and informational videos all find a place in Reels.
Reels have their own explore page filled with content created using this feature. Regular videos, images, stories, and IG TV posts won’t show up here, so your business could have a great opportunity to see engagement from your audience with this content type.