Instagram Marketing
Why us?
Instagram is the second most accessed network behind Facebook. The popular visual-first social medium sees over one billion active monthly users and 500 million daily Instagram Stories. Instagram sees over one billion active monthly users and 500 million daily Instagram Stories. There are 140 million Instagram users in the U.S. Instagram is the second most accessed network behind Facebook. Users browse for an average of 53 minutes per day. About 71% of US businesses use Instagram. Nearly 45% of Instagram’s users are between the ages of 18 and 44.
Image Ads
The most common post on Instagram is an image post. When posting images, share a variety of photos. Variety will show your brand is diverse and engage your followers in different ways. It’s also important to remember that Instagram users are looking for genuine posts from brands — not blatant advertisements. Try to capture your company culture with lifestyle shots and behind-the-scenes looks. Avoid posting too many photos of your product.
Video Ads
Instagram also lets you upload videos — as long as they’re a minute or less in length.
INSTAGRAM REELS
A direct competitor of the viral sensation TikTok, Reels is one of the newest Instagram features. Users can create fun, captivating 15 or 30-second loops of content for nearly any purpose. Quick tutorials, challenges, and informational videos all find a place in Reels.
Reels have their own explore page filled with content created using this feature. Regular videos, images, stories, and IG TV posts won’t show up here, so your business could have a great opportunity to see engagement from your audience with this content type.
INSTAGRAM STORIES
Instagram Stories allow users to post at a higher frequency without overposting and clogging up their main feed. Stories usually feature less-polished, more organic images and videos. Like Snapchat Stories, your Instagram Story disappears after 24 hours.
Stories are all about authenticity. While your Instagram feed should feature polished photos, Stories can be a little more experimental. Use the feature to give a behind-the-scenes look at your brand or showcase your company culture. Do you have a dog-friendly office? Share photos and videos of the dogs in your Story. Stories are also a helpful tool to showcase live events your business hosts or attends, as this feature is much more time-sensitive.
USING HASHTAGS ON INSTAGRAM
Instagram feeds are always changing, which makes sense considering that 95 million photos are shared every day. With that much content, it can be difficult for your account to get noticed. That’s where hashtags come in handy.
On Instagram, hashtags aggregate posts from a wide variety of users into a single feed … although only public accounts can be shown when searching hashtags.
Instagram makes it simple and easy for users to find tagged content. When you search a word or phrase, the search results page shows you four parts:
EDUCATIONAL POSTS
Educational posts offer snackable tips on how to do or make something. The photos or videos usually present the instructions in a way that is quick and easy to follow.
INFLUENCER POSTS
Influencer posts use the fame of a celebrity or well-known public figure to promote your brand. These posts often include a visual of the influencer using or interacting with your product. One of the main benefits of influencer posts is gaining the attention of another audience.
MOTIVATIONAL POSTS
A motivational post combines a simple visual with an overlaid quote or uplifting text. These posts encourage your audience and amplify your brand values. While effective, try to post these sparingly to avoid looking cheesy. Apps like Quipio and Typic can help you add text to photos in a way that’s consistent with your brand guidelines.
USER-GENERATED CONTENT
A motivational post combines a simple visual with an overlaid quote or uplifting text. These posts encourage your audience and amplify your brand values. While effective, try to post these sparingly to avoid looking cheesy. Apps like Quipio and Typic can help you add text to photos in a way that’s consistent with your brand guidelines.